Discover NEFF's kitchen innovations at Salone del Mobile, live or live-streamed

Brand story by Emma Moore
München, Germany
04.04.24

At this year’s Salone del Mobile in Milan, NEFF will showcase appliances that bring both functionality and playfulness to the kitchen. Visit its Flavour District at EuroCucina or join remotely via live stream to take it all in.

NEFF is designing appliances for kitchens that integrate into our living zones. When all life enters the cooking zone, cooking needs to switch up the haptics and bring the fun to functionality

Most participants of Milan’s Salone del Mobile don’t want the people left behind in the office to know quite how much fun they are having. Yes, attending the biggest global design event of the year means a lot of meetings, a whole host of handshakes and tens of thousands of steps a day. But it’s also a place to party.

Always in the kitchen at parties

For exhibitor NEFF, however, the whole point is the party. NEFF has been on a mission for many years to design kitchen appliances that aren’t simply about flawless functionality producing Michelin quality cooking in the home, but about bringing playfulness to the process, and making the kitchen the centre of the party.

At NEFF’s EuroCucina exhibition during Milan’s Salone del Mobile, cooking and tasting will be combined with the opportunity to explore features such as Flex Control and Flex Design

It’s why NEFF’s booth at this year’s EuroCucina – the biennial kitchen exhibition that takes place in the hallowed halls of Rho Fiera Milano during Salone – will be called Flavour District, and will be abuzz with live cooking demonstrations, tasty morsels and DJs playing. It will also be showcasing the NEFF Collection of ovens, hoods, hobs and coffee makers – along with the customising elements of Flex Design and Flex Control.

The interactive exhibition, entitled Flavour District, will show NEFF’s latest ovens hobs, hoods and coffee makers, alongside the Flex Design and Flex Control features

Do Please Touch

These features are conceived specifically to encourage users to interact with the design and the user experience – they are trims that you can use to change the appearance of an appliance (Flex Design), and magnetic control knobs that can move around from appliance to appliance, allowing you to place them exactly how it suits you to (Flex Control). Joined by NEFF’s now iconic Slide and Hide® oven doors, this is a kitchen display you will be positively encouraged to mess around with. ‘We do design in a different way,’ says Ralph Grobleben, NEFF’s Head of Design, explaining that wonder you feel when you interact with these features. ‘It’s an emotional thing – that grabs you.’

You may have to taste with your eyes, but the NEFF team in Milan will bring you all the flavour of its designs to you via a LinkedIn Live Stream presentation on the Thursday

An open invitation

Of course, we can’t all be there; indeed, there will be many of us left behind in the office. So NEFF is extending the invitation to those not in reach of Milan with a LinkedIn Live Stream presentation from the Flavour District on Thursday 18th April at 10:30 CET. Hosts, Sarah Francesca Evi (NEFF Italy Brand Communication Manager), Ralf Grobleben and the Italian interior designer and fan of NEFF kitchen design, Diego Thomas, will take you through the innovations. You may have to forgo the snacks, but the assembled experts will bring the fun and functionality of NEFF’s newest designs to you.

Join the NEFF Collection Presentation | Live Stream From EuroCucina Milan | LinkedIn

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Emma Moore